I was brought on to pitch this business as a Creative Lead. We focused on experiential and branded content as the way to connect with their core target of aviation enthusiasts. After securing the business, I became the Creative Director (and often the Art Director) and was instrumental in creating the Citation Virtual Experience for the NBAA Aviation Show and the online owner's magazine, Attache, as well as several pieces of video collateral.
Digital magazine for Cessna Business Jet owners
Citation Virtual Experience at NBAA Orlando
